The 90-year British luxury car company has launched a new global brand marketing campaign, which includes new commercials and a new logo and typography. "The dramatic alteration, including significant changes to the brand symbols of the “leaper” and “growler,” is the most extensive change Jaguar has made to its visual identification in 40 years," the company said.

Jaguar Logo
Jaguar Logo

Jaguar Logo
Jaguar Logo

Jaguar Logo
Jaguar Logo

Jaguar Logo
Jaguar Logo

Jaguar Logo
Jaguar Logo

Jaguar Logo
Jaguar Logo

Jaguar Logo
Jaguar Logo

Jaguar Logo
Jaguar Logo

Jaguar Logo
Jaguar Logo

Jaguar Logo
Jaguar Logo

Jaguar Logo
Jaguar Logo


Jaguar Logo
Jaguar Logo

Jaguar Logo
Jaguar Logo

Jaguar Logo
Jaguar Logo

 
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